Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface

Design philosophy 


June 1922 was an exciting month in the period known as Modernism. News about daring adventures and innovations fueled the imagination and aspirations of people, regardless of their class, religion, or country. The Norwegian explorer, Roald Amundsen set out on an expedition to the North Pole, the aviation pioneer Henry Berliner demonstrated a helicopter prototype, and the American President Harding became the first president to use radio broadcasts.

During that time, in Chicago, a competition was announced by the Chicago Tribune corporation, a newspaper publisher, for architects to submit proposals for "The world's most beautiful office building."

To this day, the Tribune's bold call for proposals is striking in its daring attempt to qualify a winning submission using a subjective measure. "Beauty" is after all, in the eye of the beholder. The image above includes some of the submissions to the competition. The wide range of approaches reflects all the major design philosophies...