Designing a website that users love is all about focusing on usability. The effortless way in which users interact with the website despite limitations such as screen readers, how easily they recover from the errors they encounter, and how pleasing the design is to the senses, all play a vital role in the usability of a website. Applying basic UX principles using the User-Centered Design (UCD) process is key to always keeping the user in the center of all decisions made when creating a truly user-centric product.
A solid UX strategy is based on reliable data collected through user research to create useful personas with which the brand will be able to build an emotional connection and a credible long-term relationship. By understanding the users’ behavior, motivations, and needs, these needs can be successfully addressed to leave the user with a satisfying user experience of the website. From the research phase, the concept within the UX strategy will be fleshed out using...