An important factor in building an emotional connection between humans is to give visual cues, such as body language. When a person winks at another person, the visual indicator of winking is confirmation that the one person likes or approves of the other person. Through this visual cue the emotional connection between these two humans is strengthened, and in the same way visual cues such as micro-interactions and anticipation design can improve the emotional connection between the user and the website.
Micro-interactions are simple UI animations that convey a message to the user while they are interacting with the website. These micro-interactions can be functional by guiding the user through a series of steps to complete a task, or can be for purely entertainment value. A functional micro-interaction is a real-time visual validation when a user enters a new password, or a grayed out submit button for an online form, that only...