Book Image

Magento 2 - Build World-Class online stores

By : Fernando J Miguel, Ray Bogman, Vladimir Kerkhoff, Bret Williams, Jonathan Bownds
Book Image

Magento 2 - Build World-Class online stores

By: Fernando J Miguel, Ray Bogman, Vladimir Kerkhoff, Bret Williams, Jonathan Bownds

Overview of this book

Magento is the leading e-commerce software trusted by world`s leading organizations. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. Our Magento Course will help you gain knowledge and skills that are required to design & develop world class online stores. Magento 2 Development Essentials - This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will learn Search Engine Optimization aspects, create design and customize theme layout, and adjust the Magento System to achieve great performance. Magento 2 Cookbook – This book is divided into several recipes, which show you which steps to take to complete a specific action. It will cover configuring your categories and products, performance tuning, creating a theme, developing a module etc. At the end of this book, you will gain the knowledge to start building a success website. Mastering Magento 2 - This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. This book is your roadmap to managing your Magento store which teaches advanced and successful techniques. Focusing on Magento's Community version, this book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products • Magento 2 Development Essentials by Fernando J. Miguel • Magento 2 Cookbook by Ray Bogman and Vladimir Kerkhoff • Mastering Magento 2 by Bret Williams and Jonathan Bownds
Table of Contents (6 chapters)

Chapter 6. Marketing Tools

The online marketplace is crowded. Thousands of new stores are coming online each day. With Magento 2, you have one of the most powerful open source platforms for presenting and selling your products and services. But to be noticed — and to create valuable repeat business — you have to do more than just point a domain name to your store.

The key is marketing: presenting a selling proposition to potential customers that will entice them to at least visit your online showroom.

In this chapter, we will explore some of Magento's key marketing tools, including:

  • Customer groups
  • Promotions
  • Newsletters
  • Sitemaps
  • Search engine optimization

As you prepare your store for launch, you need to spend some time becoming familiar with how these tools can help you attract and close more sales.

Customer groups

If you're new to e-commerce, you may not quite have a handle on how to group your potential customers outside of retail and wholesale. Most of you will...