Book Image

Practical Web Design

By : Philippe Hong
Book Image

Practical Web Design

By: Philippe Hong

Overview of this book

Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. This book offers you everything you need to know to build your websites. The book starts off by explaining the importance of web design and the basic design components used in website development. It'll show you insider tips to work quickly and efficiently with web technologies such as HTML5, CSS3, and JavaScript, concluding with a project on creating a static site with good layout. Once you've got that locked down, we'll get our hands dirty by diving straight into learning JavaScript and JQuery, ending with a project on creating dynamic content for your website. After getting our basic website up and running with the dynamic functionalities you'll move on to building your own responsive websites using more advanced techniques such as Bootstrap. Later you will learn smart ways to add dynamic content, and modern UI techniques such as Adaptive UI and Material Design. This will help you understand important concepts such as server-side rendering and UI components. Finally we take a look at various developer tools to ease your web development process.
Table of Contents (20 chapters)
Title Page
PacktPub.com
Contributers
Preface
Index

Basic SEO improvement


Search engine optimization (SEO) is a very hot topic. This is because it's so incredibly important that your website can be found by your users using a search engine, such as Google. 

What is search engine optimization?

Basically, search engine optimization or SEO uses a couple of techniques that improve and promote a website to increase the number of visitors the site receives from search engines. There are many aspects to SEO, but we will just cover the very basic ones get our website search engine ready.

Meta description

First, and most importantly, we need a title for our website. This is the most important thing for SEO and users to understand the website. 

At the top of your HTML, there is a <title> tag that we're going to fill. In this example, we'll add Racing Club - Motor Racing Club for passionate:

<title>Racing Club - Motor Racing Club for passionate</title> 

Secondly, let's talk about the meta description tag. This tag is a short description of...