Book Image

Practical Web Design

By : Philippe Hong
Book Image

Practical Web Design

By: Philippe Hong

Overview of this book

Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. This book offers you everything you need to know to build your websites. The book starts off by explaining the importance of web design and the basic design components used in website development. It'll show you insider tips to work quickly and efficiently with web technologies such as HTML5, CSS3, and JavaScript, concluding with a project on creating a static site with good layout. Once you've got that locked down, we'll get our hands dirty by diving straight into learning JavaScript and JQuery, ending with a project on creating dynamic content for your website. After getting our basic website up and running with the dynamic functionalities you'll move on to building your own responsive websites using more advanced techniques such as Bootstrap. Later you will learn smart ways to add dynamic content, and modern UI techniques such as Adaptive UI and Material Design. This will help you understand important concepts such as server-side rendering and UI components. Finally we take a look at various developer tools to ease your web development process.
Table of Contents (20 chapters)
Title Page
PacktPub.com
Contributers
Preface
Index

Call to Action


A Call to Action (CTA) is a marketing term to define a designed element that solicits and encourages an action from the user and which the end goal is to attempt a sale. You'll hear a lot of this term when you start working as a designer when designing websites, especially for marketing purposes. The goal of every designer is to maximize the click conversion on this button, which leads to a sale at the end. Here is some indication of good practice when designing your CTA.

Making it obvious

One piece of advice I'll give is not to be too creative when designing a CTA because it remains a button, and people are used to it. As users have become accustomed to the online experience, they know that CTAs come in the forms of buttons. They see a button; they know what to do. Simple. Make it big, obvious, and stand out from everything around it, and it's in the bag.

Here's an example of a bad CTA:

Image from Capgemini.com website 2017. All rights reserved to Capgemini

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