Book Image

Building Business Websites with Squarespace 7 - Second Edition

Book Image

Building Business Websites with Squarespace 7 - Second Edition

Overview of this book

Squarespace is a web-based tool that allows non-technical people to create and manage professional-looking websites quickly, without needing to write any code. It empowers business owners to take total control of their own websites, without needing to pay someone to design or maintain it. This book covers much more than just how to use Squarespace. It covers all aspects of creating a successful business website, from developing your brand identity, to writing and structuring content to match your target audience's needs, and dozens of other other valuable tips that will help your website shine. Most importantly, you'll learn the correct steps to follow in order to ensure your project is smooth and stress-free. The book starts by helping you plan your website project and gather all the raw materials you'll need. Next, you'll set up your account and become familiar with the terminology and tools that you'll be using. Once you've learned the basics of how the Squarespace interface, templates, and different page types operate, you will create the framework of your website, ready for you to insert content and functionality. Then, once all the core elements are in place, you'll apply the aesthetic fine-tuning needed to bring your website in line with your brand. After the aesthetics have been honed and all functions tested, you will launch your website and drive traffic to it, monitor it, and improve it.
Table of Contents (21 chapters)
Title Page
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Preface
13
Squarespace Templates in a Nutshell
14
List of Online Resources Used in This Book

Summary


You've now made a good start on creating your Website Toolkit, which will act as the foundation for everything we'll do in the rest of this book. It can take time to gather all of the materials and background research that goes into your Toolkit, so don't worry if you don't have absolutely everything compiled at this stage. You can keep adding to it as we move into the next chapter and beyond.

You've done a lot of hard work so far, learning the concepts of making websites and doing your research, so have a well-deserved cup of tea before diving into Chapter 2, Getting Started with Squarespace, where we will finally get you signed up and started in the Squarespace system. We'll then introduce all of the key areas of the Squarespace interface so that you will know how to find your way around.