Book Image

Building Business Websites with Squarespace 7 - Second Edition

Book Image

Building Business Websites with Squarespace 7 - Second Edition

Overview of this book

Squarespace is a web-based tool that allows non-technical people to create and manage professional-looking websites quickly, without needing to write any code. It empowers business owners to take total control of their own websites, without needing to pay someone to design or maintain it. This book covers much more than just how to use Squarespace. It covers all aspects of creating a successful business website, from developing your brand identity, to writing and structuring content to match your target audience's needs, and dozens of other other valuable tips that will help your website shine. Most importantly, you'll learn the correct steps to follow in order to ensure your project is smooth and stress-free. The book starts by helping you plan your website project and gather all the raw materials you'll need. Next, you'll set up your account and become familiar with the terminology and tools that you'll be using. Once you've learned the basics of how the Squarespace interface, templates, and different page types operate, you will create the framework of your website, ready for you to insert content and functionality. Then, once all the core elements are in place, you'll apply the aesthetic fine-tuning needed to bring your website in line with your brand. After the aesthetics have been honed and all functions tested, you will launch your website and drive traffic to it, monitor it, and improve it.
Table of Contents (21 chapters)
Title Page
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Preface
13
Squarespace Templates in a Nutshell
14
List of Online Resources Used in This Book

Creating and managing products


Now that your store has configured, it's time to add to your website. You'll need a Products page to hold your product items, so if you have not already created one, now is the time to go into the Pages panel and create one.

Note

You can have multiple Products pages if you want to group some products together but separate them from others—for example, a page for men's clothing and another for women's. Refer to Chapter 4, Creating Your Site Framework - Pages, Items, Collections, and Navigation if you need a reminder of how to create a Products page.

Product types

Squarespace currently offers three different types of that you can use in your Commerce store:

  • Physical: These are real-world that require being shipped to the customer. Customers will need to select a shipping method, and you will need to manage the order and mark it as dispatched in the Orders section of your site.
  • Digital: These are files, such as documents, photos, audio files, or zipped folders...