User research ensures customer validation, clarity, and a process when producing the products of tomorrow. Conducting user research has certain benefits.
The following are some of the benefits that we gain when we do user research:
- Helping to create the right product from the beginning
- Increasing conversions and revenues
- Avoiding surprises saves time and money
- Improving SEO and marketing
- Customer retention and loyalty
- Providing competitor insights
- Development resources
- Early design guide
Let's take an example. Let's assume that we have an idea and we want to create a product for it. Our product will target a specific market, but if we design something that does not meet the expectations of that market, all our effort will have been wasted.
That is why it is really important to conduct user research from the first stage.
Having interviews with our potential users at the beginning of our product design can be a really...