To help us achieve our goal of creating a great user experience for our targeted users, we need to create user personas. Personas are fictional characters, based on the user research that we have done in the previous chapters, that represent different user types that we think will be using our product.
User personas are important to us because we can easily know who our user is during the product design process.
In this chapter, we will cover the following topics:
- User personas, and why we need them
- What kind of information we include inside user personas
- The proper structure that user personas should have
- Different perspectives in personas
- The benefits of creating and using user personas during our UX design process