A Ph.D and specialist in personas, Lene Nielsen, in her article on Interaction Design Foundation, describes four different perspectives on personas, as follows:
- Goal-directed personas
- Role-based personas
- Engaging personas
- Fictional personas
In goal-directed personas, Lene Nielsen describes the main focus of what our typical user wants to do with our product. The objective of this kind of persona is to examine the process and workflow that our user would prefer to utilize to achieve their objectives when interacting with our product or service. This kind of persona is based on the perspectives of Alan Cooper, which we described in more detail in the preceding content. To get a better picture of a persona, check out the following diagram, which illustrates the relationship between users, personas and the goal:
