User personas help us to focus on our decisions for the product design, because having a real user problem in mind will make it easier for us to provide an adequate solution. Personas can offer us a quick and cheap way to test and prioritize different features and ideas during the design process.
They can help us in different areas, as follows:
- Stakeholders and leaders can evaluate new product-feature ideas
- Information can architects develop informed wireframes, interface behaviors, and labeling
- Designers can create the overall look and feel of the product
- System engineers/developers can decide which approaches to take based on user behaviors
- Copywriters can ensure that the site content is written for the appropriate audiences
I'm really glad that you made it all this way. Now, since we clearly understand the UX process itself and its benefits, it's time to move on to the more interesting part of product creation: the design and development stages.