Example of a digital marketing plan for a Drupal agency
You should write your digital marketing plan in such a way that it is clear and easily understood by you and your team. It can be presented as a traditional marketing plan document or formatted as a table (as in the following example), as a slideshow presentation, or as a mind map—my personal favorite.
The audience for this digital marketing plan is internal users in your company. It's expected to be done by a team, and all the choices and conclusions should be shared and understood by everyone involved. If you are selling a digital marketing strategy to an outside party, then this customer would probably want something more like a traditional marketing plan, where your rationale is meant to be included in the written document.
Brand positioning
"We build Drupal projects that are prepared to explore digital marketing to its maximum. We recognize the importance of having projects delivered on time and...