Book Image

API Analytics for Product Managers

By : Deepa Goyal
Book Image

API Analytics for Product Managers

By: Deepa Goyal

Overview of this book

APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.
Table of Contents (24 chapters)
21
The API Analytics Cheat Sheet

Creating user empathy maps

As a product manager, it’s your job to look out for the user’s best interests. However, in order to do so, you will need methodologies that allow you to document your understanding of the customers, as well as help your colleagues understand them. Empathy maps are used a lot in both the agile community and wider design communities. They are an important and powerful tool in both cases. With user empathy being such a central driver of product strategy, it is not the responsibility of a single person, and it is also not accomplished in one go. User empathy needs to be built into every aspect of the product experience and every decision that is made during product development.

Design a user research strategy that allows you to survey and interview customers on a variety of scales and use cases. As we learned in Chapter 7, the most important place to start with your user research strategy is by making a customer journey map to see how customers...