Book Image

API Analytics for Product Managers

By : Deepa Goyal
Book Image

API Analytics for Product Managers

By: Deepa Goyal

Overview of this book

APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.
Table of Contents (24 chapters)
21
The API Analytics Cheat Sheet

Identifying customer pain points

While use cases describe the actions that a user will take, the goals they hope to achieve, and the results they expect to see when using a product or service, customer pain points are the areas of difficulty or dissatisfaction that customers experience when using a product or service. They are the areas in which the product or service does not meet the customers’ needs or that cause frustration or inconvenience. They are the areas where the product or service can be improved to better meet the customers’ needs.

Creating use cases from customer empathy maps can help to develop an understanding of customer pain points because customer empathy maps provide a detailed understanding of customer needs, wants, and issues. By understanding the specific use cases that apply to customers, a product or service can be designed to better meet those needs and address the pain points.

For example, if a customer empathy map indicates that customers...