Book Image

API Analytics for Product Managers

By : Deepa Goyal
Book Image

API Analytics for Product Managers

By: Deepa Goyal

Overview of this book

APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.
Table of Contents (24 chapters)
21
The API Analytics Cheat Sheet

Strategic storytelling

Strategic storytelling is an important tool for product managers because it helps them communicate the value and vision of the product in a way that is compelling, inspiring, and motivating for the product team and other stakeholders. This can include telling the story of the product to potential customers, investors, partners, and even the product team itself. By using storytelling to communicate the product’s value proposition and unique selling points, you can help build excitement and support for the product. You can also use storytelling to articulate the product’s vision and direction and to paint a picture of what the future could look like if the product is successful.

In addition to helping to communicate the value of the product, strategic storytelling can also be an effective tool for shaping the product’s direction. By telling a compelling story about the product, you can help align your team around a shared vision and inspire...