An architect evangelist is also known as a technology evangelist, and this is a comparatively new role. This is a new paradigm in marketing, especially when you want to increase the adoption of complex solution platforms. People will always want to hear from an expert who has in-depth knowledge and the ability to answer their queries so that they can make an informed decision. Here, architect evangelists come into the picture as they work as a subject matter expert in a competitive environment.
An architect evangelist can design the architecture based on customer requirements, which resolves the customer's pain points, and results in customer wins. The evangelist can be a trusted advisor for customers and partners. The architect evangelist has a deep understanding of architectural issues, concepts, and market trends to help secure platform adoption and show revenue growth through market capture.
To increase platform adoption for the overall target audience, the architect evangelist writes public content such as blogs, whitepapers, and articles. They speak on public platforms such as industry summits, technical talks, and conferences. They conduct technical workshops and publish tutorials to spread the word about the platform. This makes it very important for a solution architect to have excellent written and verbal communication skills, as you will often see solution architects taking technology evangelism as an additional responsibility.