Book Image

Mastering WooCommerce 4

By : Patrick Rauland
Book Image

Mastering WooCommerce 4

By: Patrick Rauland

Overview of this book

WooCommerce is one of the most flexible platforms for building online stores. With its flexibility, you can offer virtually any feature to a client using the WordPress system. WooCommerce is also self-hosted, so the ownership of data lies with you and your client. This book starts with the essentials of building a WooCommerce store. You’ll learn how to set up WooCommerce and implement payment, shipping, and tax options, as well as configure your product. The book also demonstrates ways to customize and manage your products by using SEO for enhanced visibility. As you advance, you’ll understand how to manage sales by using POS systems, outsource fulfillment, and external reporting services. Once you’ve set up and organized your online store, you’ll focus on improving the user experience of your e-commerce website. In addition to this, the book takes you through caching techniques to not only improve the speed and performance of your website but also its look and UI by adding themes. Finally, you’ll build the landing page for your website to promote your product, and design WooCommerce plugins to customize the functionalities of your e-commerce website. By the end of this WooCommerce book, you’ll have learned how to run a complete WooCommerce store, and be able to customize each section of the store on the frontend as well as backend.
Table of Contents (15 chapters)

Displaying 360-degree images

Humans are very visual, and we like to see images alongside a written description. And one image isn't enough. Customers want to see multiple angles. Several well-known online stores (https://cxl.com/blog/how-images-can-boost-your-conversion-rate/) have tested this, and they've seen conversions improve by 10-30%. That's why we're going to look into displaying images that cover 360 degrees of a product.

We're going to use WooCommerce 360º Image (https://woocommerce.com/products/woocommerce-360-image/) to show off multiple angles of our products. We're going to start by installing the plugin, followed by adding product photos. When we're done, users will be able to see every aspect of our product, and will be much more likely to add the item to their cart and check out.

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