Book Image

Mastering WooCommerce 4

By : Patrick Rauland
Book Image

Mastering WooCommerce 4

By: Patrick Rauland

Overview of this book

WooCommerce is one of the most flexible platforms for building online stores. With its flexibility, you can offer virtually any feature to a client using the WordPress system. WooCommerce is also self-hosted, so the ownership of data lies with you and your client. This book starts with the essentials of building a WooCommerce store. You’ll learn how to set up WooCommerce and implement payment, shipping, and tax options, as well as configure your product. The book also demonstrates ways to customize and manage your products by using SEO for enhanced visibility. As you advance, you’ll understand how to manage sales by using POS systems, outsource fulfillment, and external reporting services. Once you’ve set up and organized your online store, you’ll focus on improving the user experience of your e-commerce website. In addition to this, the book takes you through caching techniques to not only improve the speed and performance of your website but also its look and UI by adding themes. Finally, you’ll build the landing page for your website to promote your product, and design WooCommerce plugins to customize the functionalities of your e-commerce website. By the end of this WooCommerce book, you’ll have learned how to run a complete WooCommerce store, and be able to customize each section of the store on the frontend as well as backend.
Table of Contents (15 chapters)

Configuring breadcrumbs

Let's say a visitor lands on the caramel and dark chocolate product category. They might like what they see, but they might want to look at dark chocolate without caramel.

If you build your site poorly, the user will have to go all the way back to the Shop or home page and then navigate to the parent category.

By default, WooCommerce will add breadcrumbs to your product and category pages. Breadcrumbs show your users how to navigate back to the home or Shop page.

In this example, we see the breadcrumbs Home | Tshirts | Vneck Tshirt. In Storefront, a product page will look something like this:

And a category page will look something like this:

This is controlled entirely by WooCommerce. But it can be modified by your theme. By default, any theme should have breadcrumbs on the product and category pages. But if your theme does something atypical,...