Book Image

Mastering WooCommerce 4

By : Patrick Rauland
Book Image

Mastering WooCommerce 4

By: Patrick Rauland

Overview of this book

WooCommerce is one of the most flexible platforms for building online stores. With its flexibility, you can offer virtually any feature to a client using the WordPress system. WooCommerce is also self-hosted, so the ownership of data lies with you and your client. This book starts with the essentials of building a WooCommerce store. You’ll learn how to set up WooCommerce and implement payment, shipping, and tax options, as well as configure your product. The book also demonstrates ways to customize and manage your products by using SEO for enhanced visibility. As you advance, you’ll understand how to manage sales by using POS systems, outsource fulfillment, and external reporting services. Once you’ve set up and organized your online store, you’ll focus on improving the user experience of your e-commerce website. In addition to this, the book takes you through caching techniques to not only improve the speed and performance of your website but also its look and UI by adding themes. Finally, you’ll build the landing page for your website to promote your product, and design WooCommerce plugins to customize the functionalities of your e-commerce website. By the end of this WooCommerce book, you’ll have learned how to run a complete WooCommerce store, and be able to customize each section of the store on the frontend as well as backend.
Table of Contents (15 chapters)

Configuring ShipStation

In this section, we're going to configure one of the more robust fulfillment platforms, which is ShipStation. This is a fulfillment company that offers similar functionality to Shippo. Their software is more complex. That means it's more powerful and you can do more with it, but it's a little harder to learn to use. They also have a convenient app that makes it easier to fulfill things on the fly.

If you want to have some of the best fulfillment software in the industry and you're willing to pay for it, you'll definitely want to look into ShipStation.

We're going to set up Shipstation to handle our store's fulfillment. Specifically, we're going to do the following:

  • Integrate our WooCommerce store with ShipStation
  • Print packing lists
  • Print shipping labels
  • Use the Shipstation app

The first thing we have to do is integrate...