Book Image

Mastering WooCommerce 4

By : Patrick Rauland
Book Image

Mastering WooCommerce 4

By: Patrick Rauland

Overview of this book

WooCommerce is one of the most flexible platforms for building online stores. With its flexibility, you can offer virtually any feature to a client using the WordPress system. WooCommerce is also self-hosted, so the ownership of data lies with you and your client. This book starts with the essentials of building a WooCommerce store. You’ll learn how to set up WooCommerce and implement payment, shipping, and tax options, as well as configure your product. The book also demonstrates ways to customize and manage your products by using SEO for enhanced visibility. As you advance, you’ll understand how to manage sales by using POS systems, outsource fulfillment, and external reporting services. Once you’ve set up and organized your online store, you’ll focus on improving the user experience of your e-commerce website. In addition to this, the book takes you through caching techniques to not only improve the speed and performance of your website but also its look and UI by adding themes. Finally, you’ll build the landing page for your website to promote your product, and design WooCommerce plugins to customize the functionalities of your e-commerce website. By the end of this WooCommerce book, you’ll have learned how to run a complete WooCommerce store, and be able to customize each section of the store on the frontend as well as backend.
Table of Contents (15 chapters)

Optimizing images

In the e-commerce world, it's very common to hear that you need high-quality photography to highlight your products. And that's definitely true. You do need good imagery. However, you can't just upload a 2 MB photo to your website. You need to optimize it so it's as small as can be while still being high-quality.

This reduces the total size of a page when someone views your product page. This will make your product page load much faster.

We're going to look into two tools to help us do that: Jetpack and Imagify. First up, we're going to optimize images with Jetpack.

Optimizing images with Jetpack

One of the more well-known tools, and also one that happens to be free, is Jetpack...