Book Image

Deep Inside osCommerce: The Cookbook

By : Monika Mathe
Book Image

Deep Inside osCommerce: The Cookbook

By: Monika Mathe

Overview of this book

osCommerce has been around since March 2000. At present there are over 10,000 live, registered osCommerce sites, and about 100,000 registered community members. Apart from providing ready-made solutions to problems, as well as a huge repository of information, the osCommerce community is a living entity with which we can all interact. With the rising success and popularity of this remarkable piece of software, things can only get better.
Table of Contents (17 chapters)
Deep Inside osCommerce: The Cookbook
Credits
Foreword
About the Author
About the Reviewers
Introduction

58. Set Up Category-Driven Banners


Advertising via banners can only be effective if you target the specific group of visitors actually interested in viewing further websites about the advertised topic. (You absolutely do not want to advertise barbeques or stoves to a customer who is specifically interested in viewing your range of shoes.) This recipe allows you to define a category-driven banner system, which checks your banner repository according to the following steps:

  1. 1. Check for a banner defined for the current category

  2. 2. Check for a banner one category level up if a products_id is part of the URL

  3. 3. Check for a banner for the current category if cPath is part of the URL

  4. 4. Use a default banner if no banner was found in steps 1-3

Note

Chef’s suggestion:

Category-driven banners are especially important if you are working with affiliate banners, which provide direct revenue for each click or purchase on the partner site.

Presentation

Your Administration | Tools | Banner Manager will look like...