In content management projects, design doesn't just refer to the look and feel of the site but goes much deeper into the entire design of the site from the content through to the presentation. Understanding that design goes much deeper than the surface and how to bring the different elements of design together will have a significant impact on the success of the end product.
Rarely do people think about the design of content. Database designs are common, information design is becoming better understood, visual design is well known; but content design is almost unheard of.
Information design relates to how the content is to be presented on the web page. Content design refers to the structure of the content itself and is not related to how the content is to be presented. It involves the naming of each type of content, the definition of each attribute, and the type of data that it will contain, as well as how the content type relates to other content...