There are several ways that you can monetize a popular web site. The methods you choose will depend on how popular your site is, the demographics of your visitors, and the nature of the services your site provides. For example, a low traffic site may not make much money from selling banner advertisements; however, if that same site offers access to information that is not easily available elsewhere on the Web, then the users of the site may be willing to pay a subscription fee.
The most common ways of making money from web sites include:
Advertising networks (CPA/CPM)
Selling ads directly
Revenue sharing
Selling products related to the site's niche
Membership fees for premium features
The above list is not exhaustive, but it should give you an idea of the options open to you.
In this chapter we will learn how the above monetization methods work. First we will talk about ways to make money with advertising, and then we will consider some other options that involve premium...