Book Image

WordPress 2.7 Cookbook

Book Image

WordPress 2.7 Cookbook

Overview of this book

About 120,000 blogs are created every day. Most of them quickly die, but a few stay, grow up, and then become well known and respected places on the Web. If you are seriously interested in being in the top league, you will need to learn all the tricks of the trade. WordPress 2.7 Cookbook focuses on providing solutions to common WordPress problems, to make sure that your blog will be one of the ones that stay. The author's experience with WordPress enables him to share insights on using WordPress effectively, in a clear and friendly way, giving practical hands-on solutions to WordPress problems, questions, and common tasks ñ from themes to widgets and from SEO to security. Are you feeling limited with WordPress, or are you wondering how popular blogs do a certain kind of thing that you can't? With this cookbook, you will learn many WordPress secrets and techniques, with step-by-step, useful recipes dedicated to achieving a particular goal or solve a particular problem. You'll learn the secret of expensive premium themes, how to optimize your blog for SEO and online profits, and how to supercharge WordPress with killer functions used by the most popular blogs over the Internet.
Table of Contents (17 chapters)
WordPress 2.7 Cookbook
Credits
About the Author
About the Reviewers
Preface
2
Finding and Installing Themes
Index

Optimizing your title tag for SEO


The <title> HTML tag, located within the <head> and </head> tags, is very important in terms of Search Engine Optimization. First of all it is the first thing that people will notice in search engine results, pages as well as for example, linking social bookmarking sites. Secondly, search engines give a lot of importance to the keywords in that tag when ranking pages. You guessed it; if you want your blog to be optimized for search engines, you have to make your <title> tag SEO-friendly. It may be hard to believe, but more than 80% of WordPress themes don't have a SEO optimized title tag by default.

Getting ready

Most WordPress themes display the title tag like this:

Blog name >> Category >> Post name

Let's do a Google search and look at the results:

As you can see, these two posts, which are slightly different, are seen by Google as almost similar. Why? Because both of them have BlogSecurity >> Blog Archive in their...