The
<title>
HTML tag, located within the <head>
and </head>
tags, is very important in terms of Search Engine Optimization. First of all it is the first thing that people will notice in search engine results, pages as well as for example, linking social bookmarking sites. Secondly, search engines give a lot of importance to the keywords in that tag when ranking pages. You guessed it; if you want your blog to be optimized for search engines, you have to make your <title>
tag SEO-friendly. It may be hard to believe, but more than 80% of WordPress themes don't have a SEO optimized title tag by default.
Most WordPress themes display the title tag like this:
Blog name >> Category >> Post name
Let's do a Google search and look at the results:
As you can see, these two posts, which are slightly different, are seen by Google as almost similar. Why? Because both of them have BlogSecurity >> Blog Archive in their...