Book Image

Joomla! 1.5 Content Administration

Book Image

Joomla! 1.5 Content Administration

Overview of this book

Often a company hires consultants or web developers to build a Joomla! web site, and then takes over running the site in house. If you are a content administrator concerned with creating and maintaining the 'product' of a content management site, and not modifying its code, this book is all you need. This practical, hands-on guide will give you all the knowledge needed to maintain and edit your web site as a content-rich place that visitors return to again and again. There are many books available to help you administer a Joomla! site, but this is the only one specifically for Content Administrators. It is a quick-start guide that best serves content administrators and editors and doesn't cover designing or creating a site. However, anybody who has built their own site but needs help with article management, multimedia management, search engine optimization, and more will also benefit from it. To explain all the features, we will work on developing and maintaining the content and structure of a fledgling web site for a fictitious company "The Party People". Beginning with the basics, which includes an exploration of how to access and navigate around the administration interface, you will move into managing and creating content, including adding images, video, and audio material. There is advice on how to make the most of your multimedia material and how to choose the right file type for your needs. As your skills develop, you will work through techniques for making the site search-engine friendly and securing it against potential malicious attacks. All of these techniques and processes are explained step by step, and by the end of the book you will be able to take advantage your new-found knowledge and skills and maintain your Joomla! site with ease. Keeping your content fresh and engaging becomes easy, once you know how and that's what this book aims to do. It will help you become a more effective and efficient manager of Joomla!-based web sites.
Table of Contents (14 chapters)
Joomla! 1.5 Content Administration
Credits
About the Author
Acknowledgement
About the Reviewer
Preface

Overview of Search Engine Ranking


Without going into the finer details, search engines all work differently but they do follow some general processes that enable them to search for and retrieve a list of websites. Their search is based on the keywords and descriptions hidden within the code of the page, known as the "metadata." By running a program on their server that sends page lookup requests to websites, the search provider can index the results into an organic listing of links based on what they find. These programs are sometimes referred to as crawlers, spiders, or robots. A part of that process is to look for new content within websites. An organic listing is the list of links to sites on the results page that the search engines deem relevant based on order of relevance (without considering whether they are paid placements or not).

You may have also heard the term Search Engine Optimization (SEO). It refers to how web developers can make a website rank well when a search engine returns...