Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Summary


We started this chapter with a small overview about what we will cover in this book and some of the topics that need special attention on your Joomla! site.

We also looked at the options available for setting up your SEO strategy by pointing to the technical improvements such as patches, SEF components along with robots.txt, and .htaccess file. After that, you can start working on your content like title and content rewriting, and link building.

You saw how you can improve the basic Joomla! SEO settings like URL rewriting, and you can read about the PDF and Print icons problem. You learned about the problems you may face if you don't clear the global meta tag description, and how to fix those problems.

You read about the need for keyword research and how to do keyword research with some paid tools and some free tools that popular search engines provide. We looked at some of the commercial tools, and you started to build your keyword list.

Besides the keyword and SEO strategy you have also installed one or two traffic analysis tools in your site that we will look at in more detail later. These tools will show you the progress you make while optimizing your search engine. At the end of the optimization process, you can use the information provided by these tools to improve your site even further.

This chapter provided you with some basic knowledge about the direction your site should be going in, looking at the keywords and search terms that you want to rank for. With the list of your keywords and search terms ready you can now move forward and improve your SEO capabilities to use those keywords in an effective way.