Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Make your titles more keyword rich


After installation you have to change the global configuration.

The following screenshot shows the familiar Joomla! default configuration page:

Take a look at the Global Configuration after the patch is installed. One thing that stands out is the new SEO tab.

One of the new additions is the Metafields Settings tab that contains several items. The following list explains options under Metafields Settings:

  • HTML Title setting

    This field must be filled. You can use [TITLE] to display the article or menu title that you supplied when you created the article content.

    You might want to add site's name— with the hyphen in between ([TITLE]-[SITENAME]).

    If you choose both, make sure your standard site title is not too long. Search engines don't show very lengthy page titles, so it will be cut off after a certain number of characters.

    Google, Bing, Yahoo!, and Ask use different lengths for the number of characters that they will show in the search engine result pages...