Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Using headlines in the best way


You have looked at your title and altered it to get better results, and also looked at the content to make sure you are not overdoing the placement of your keywords. Now it's time to look at the rest of your article. If you look at the web page, you have to keep in mind the following thing:

Web site visitors don't read, they scan!

This means that your page has to grab their attention right away as you only have a few seconds to keep them on your web page. You need to give them an overview of the subject of the page by leading them in and encouraging them to look over the content of that page.

Don't believe me? We will look at some statistics later on that will make it clear to you that this is really the case.

How to make your articles scanable

Filling your web page with large blocks of text will scare your visitors away. Here is an example, on how to improve a web page and make it more scanable. As you can see there is a lot of text and no real visual outstanding...