Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Setting up Joomla! as a blog


Joomla! was not built to be a blog in its basic form, unlike WordPress. However, Joomla! has a built-in layout function called Blog layout that can be used for sections and categories. RSS Feeds are also built in, but we need to put an extra component in place to get a commenting system.

First things first, let's set up the basic structure of your Joomla! based blog.

How to structure your blog section

The first thing you need to do is to come up with a section name for your blog.

You already have an extended keywords list, so it should not be difficult to set up a blog. In my example site I have set up a Section called Garden Pools Blog and the Alias I want to use is garden-pools.

This alias is going to be included in the SEF URL and contains some of the keywords I want to target with the blog.

Once that is ready, you need to create the main categories, which of course will be the main topics of your blog section.

Choosing your blog categories

Again you need to find...