Getting the right template for your site can be a long and cumbersome process. You want to check the best resources to find just the template that will show your visitor what your site is about. More importantly, you want to capture your visitors and draw them in to your web site to read more of your content and to have them do what you want them to do. This means you want to get the conversion goals you have set for your web site. These may include reading information, contacting you for service, signing up for your newsletter, and so on—you know what your goals are better than anyone else.
So, your template is really the first impression that people get and you should make it as clear and as compelling as possible. Keep not only your goals in the picture, but also the audience (your target group of visitors) in mind when choosing a template. The people working in business domains like to see more white space whereas gamers like to see more black...