Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Looking at your options


We are going to look at some of the statistics software you can use to monitor your web site from a traffic point of view. There are several options you can use such as:

  • Hosting provider statistics

  • Separate software installations on your hosting account

  • External services such as StatCounter and Google Analytics

  • Web Analytics software installed on a PC

You may not even know it, but your hosting provider also keeps a tab on your web site! Most hosting providers will give you the stats from Webalizer and you might even think that it shows how much traffic you got. Here is a screenshot for one of my web sites:

But the problem with Webalizer is that it does not exclude your own visits to the web site, and it also counts the hits, files, and visits relating to your administration panel.

Therefore, if you have been working hard on your site, you will see a spike in the traffic it reports, which you can explain the day after, but will have forgotten about after a few months...