Book Image

Drupal 6 Search Engine Optimization

By : Ben Finklea
Book Image

Drupal 6 Search Engine Optimization

By: Ben Finklea

Overview of this book

The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes the first book about search engine optimization for Drupal sites. This practical, step-by-step guide takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today's top marketing pros to achieve top ranking in the search engines. This isn't a book of Drupal SEO theory ñ it's a practical guide showing you which modules to install, which settings to use, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines, and more profitable. With this book and basic Drupal 6 knowledge ñ how to log in, create content, and install modules ñ you can build a perfectly search engine optimized web site. Each chapter uses easy, step-by-step instructions to walk you through the Drupal SEO modules, configurations, and content you will need to increase traffic on your web site. You start by reviewing the modules and tools that you should use to optimize your site, how to set up your analytics, and so on. Each subsequent chapter gives detailed instructions on implementing these features in Drupal. Later chapters cover topics like site organization, A/B testing, and automatic content tagging to maximize SEO and increase the conversion rate of your web site. When you have completed the book, you will have implemented the changes to your site required to rank well in the search engines. If you want to maximize the return on investment of your Drupal 6 web site and gain a significant advantage over competitors who are not using Drupal, then this book is for you. Imagine how great you'll feel when your site is optimized to increase the number of visitors and convert them into paying customers.
Table of Contents (19 chapters)
Drupal 6 Search Engine Optimization
Credits
About the Author
Acknowledgement
About the Reviewers
Preface
Drupal SEO Case Study for Acquia Product Launch

Google Account


Google is the undisputed leader in search. One way that they stay on top is by providing tools to help web site owners manage their sites. Among other things, they've created Google Analytics, Google Webmaster Tools, and Google Site Optimizer—all three essential to a good SEO campaign. Oh! And they're free. To access all this SEO goodness, you'll need to set up a Google Account.

Note

Create an account for each company

Note

If you're doing SEO for more than one company, keep them all separate. Set up a Google Account for yourself plus one for each client. If a client has more than one web site, put them all under that client's account. With many of Google's services, like Analytics, you can assign yourself as administrator of each account so you can access everything with one login. Thanks, Google!

Setting up a Google Account

Carry out the following steps to set up a Google account:

  1. 1. Go to https://www.google.com/accounts/NewAccount.

  2. 2. Fill out your information. Be sure to use a valid email address.

  3. 3. Read the Terms of Service and then click the I accept. Create my account. button.

  4. 4. You'll see a screen that says, In order to verify that the email address associated with your account is correct, we have sent an email message to [email protected]. To activate your Google account, please access your email and click on the link provided.

  5. 5. You will receive an email with the subject Google Email Verification and with a link in the body to verify your account. Click on the link.

  6. 6. You should see the message, Email Address Verified.

Be sure to save your login in a safe place. You'll need it each time you access one of Google's services.