Ultimately, the message here is that the more active you stay with the post-launch elements of your shop, the more likely you are to start accumulating visitors and customers. Just like how the human brain never wants to stop learning, a good store owner should never stop trying to improve the overall store, either by researching and creating new products, or by finding new ways to promote said products.
The difference between a successful person and an unsuccessful person is that the successful person does what the unsuccessful person was not willing to do: persevere and see a project through to the end. The marketing methods listed in this chapter are only a handful of the overall tactics that you can try. No single technique is "good enough," and a combination of many different techniques is what will eventually bring you success.
You make an investment when you build an e-commerce store, not just in money, but in time. The hours that you have put into building your shop are just...