The design of your online shop must be attractive so that it builds trust in your visitors. An online shop is one of your company's visual elements, and therefore it has to include the colors, logos, and typeface of your company.
It is necessary to ensure that the chosen design allows for a quick loading of the page and that the page is easy to understand. This builds on the principle that a sophisticated multi-functional system (an online shop is such a system) should appear to be "easy" and simple.
The main principles of the visual aspects of online shop are the following:
1. The design of an online shop should be easily scalable—the quantity of goods can change over time, it can increase while some categories of goods might be abandoned.
2. The catalog of goods should be well-structured so that the customers can find the product they are looking for by browsing through just one or two subcategories (a search area is a good option too).
3. A place should...