Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Google Analytics


Google Analytics monitors and analyzes your website's traffic. With this tool, you can see how many website visitors you have had, whether they found your site through the search engines or clicked through from another website, which keywords were used by the people who found your site through search engines, how these visitors behaved once they were on your site, and much more. You can even connect your Google AdSense account to one or more of the domains you are monitoring in Google Analytics to get information about which pages and keywords generate the most income. While there are other analytics services available, none match the scope and scale of what Google Analytics offers.

Setting up Google Analytics for your website

To sign up for Google Analytics, go to http://www.google.com/analytics/. On the top-right corner of the page, you'll see a button that says, "Access Analytics". Below that is a link to sign up if you do not yet have a Google Analytics account. Click...