Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Google Webmaster Tools


The process of setting up an account with Google Webmaster Tools has already been covered earlier in this book, along with a basic overview of the different tools available. Now we are going to go into a bit more detail and show you how to use Google Webmaster Tools to obtain information that you can use to improve your website.

On the Webmaster Tools Dashboard for each domain, you'll see a list of search queries. These search terms may or may not be the same as the ones you found using Google Analytics, so don't ignore them just because you looked at your keywords there. Take a look at the top queries that Google Webmaster Tools shows you are getting traffic for and add them to your list of keywords to work on if they are not already there. You will probably find that it is most beneficial to focus on those keywords that are currently ranked between #4 and #10 in Google, to try to get them moved up to one of the top three spots.

You'll also want to check for crawl errors...