Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Summary


While WordPress does have a handful of limitations, it's generally a superb platform for search optimization. But that's all it is, a platform. No platform is going to write good content, contact other webmasters and ask for links, do your keyword research, or gauge the relative strength of your competitors. But what WordPress does is economize the presentation of content so that you can focus on the day-to-day tasks of building your website into a vibrant destination.

In this chapter, we learned how to plan your website strategy in a manner by which you can harness the power of the WordPress platform. We learned how to gauge the search competitiveness of competing websites and adjust your plan to participate in the search market. We discovered ways through which you can gain inspiration for your site and discussed resources where the freshest and most advanced design ideas are presented.

We discussed WordPress' strengths: its inherently economical architecture, its blogging capabilities...