Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Building your site's foundation with keyword research


Your keyword strategy is the foundation of everything you'll do in search optimization. Your page titles, navigation menus, content, even your domain name itself, will all be dictated by your keyword strategy. Just like a building's foundation, if your keyword strategy is flawed, the house that sits upon the foundation will be flawed.

In the world of Internet search, the term keyword can refer to single words or word phrases. Word phrases are also sometimes called keyphrases, keyword strings, or keyword phrases. In this book, we'll use all these terms interchangeably—regardless of how many individual words comprise a keyword. When implementing your keyword strategy, the family of keywords you incorporate into your strategy will likely be a mix of single terms and multiple terms. Keep in mind that single word keyphrases are nearly always more competitive than multiple-word keyphrases—that's because single word searches are generally searched...