Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Gathering keywords: Thinking about your customer's (imperfect) intent


Now that we have our keyword matrix in place and an emerging understanding of how to approach our keyword strategy, we will want to begin to build out our keyword list—the "collection" phase.

This part of keyword research is relatively easy: just throw everything into the pot. We'll narrow our list later. To build out your keyword list, you want to think about the services and products you offer and think of every possible word and combination of words that people might use to find what you sell.

It's important to think of not what words you use to describe your product,

but what words your potential customers use.

Your customers might not use the same terms that you use; they might use derogatory terms, abbreviated terms, misspelled terms, or lingo terms. One illustrative example is cosmetic surgeon/plastic surgeon. Doctors who work in that field refer to themselves as "cosmetic surgeons." The term "Plastic surgeon" does...