Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Tuning and honing your keyword list


In the beginning of this chapter, we introduced the three phases of keyword strategy: collection, analysis, and expansion. We have learned how to gather and collect keywords, and now we'll move on to the analysis phase: how to tune and hone your keyword list for maximum effectiveness, how to prioritize keywords, how to group keywords into families, how to account for seasonal variations in keyword traffic, and finally how to introduce negative keywords to avoid useless traffic.

Prioritizing keywords

Be realistic about the breadth of your keyword profile: if you are just starting out in a competitive market, you may not realistically rank for all your desired keywords. Even experienced SEO professionals with tremendous link building power at their disposal will prioritize certain keywords for an initial launch and then introduce other keywords and keyword families in phases once rankings have been established.

It makes sense to work in phases, preferably in...