Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Optimizing your Page/Post titles and title tags


Now we turn to a crucial pair of elements: Post/Page titles and title tags. We need to make a distinction between a WordPress Page title and a Page's meta title tag because in a default configuration, WordPress generates the title tag automatically from the Post title, but in an advanced SEO configuration (which we will employ through the use of plugins), we will generate meta title tags manually.

Page/Post titles processing in WordPress

The WordPress Page/Post title is the upper-most element that you create when you create a Page or Post. WordPress then employs this Post/Page title in a few ways, depending on your setup:

  • The Post/Page title is employed as the anchor text in internal WordPress navigation menus

  • The Post/Page title serves as both the title as well as the anchor text when a Post is represented on category or archive pages

  • Depending on the template, the Post/Page title will be employed automatically as an h1 or h2 tag on the Post...