Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Repetitive links from common IP addresses


A supplemental consideration to receiving repetitive links from the same website would be receiving links from the same web server. Shared hosting accounts on web servers all share a common IP address, the numerical Internet identifier that pinpoints all websites. The IP address is like a signature—and it's a signature that search engines can follow. Search engines are wise to monitor IP addresses because link farms and content farms often share the same IP address with each other. Monitoring these IP addresses helps search engines ferret out unsavory link practices.

And so, links from the same IP address are most likely discounted by search engines. You will get credit for one link, but if multiple links originate from the same IP address, the search engines can fairly determine that the same site owner has linked more than once and the subsequent links are discounted.

The IP address of a website looks something like "111.222.333.444", four sets of...