Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

What is a search engine?


This heading, "What is a search engine?," now appears for the second time in this book. We first examined the question in Chapter 1, SEO Basics. The reason we have repeated it is that we now need to extend and re-evaluate our notion of what constitutes a search engine.

Do we even need search engines as much as we did before? In 2010, Facebook.com unseated Google as the most visited site on the Web, as measured by total page views as well as time spent on site. Traditional search engines own a decreasing slice of total Internet visitors and page views compared to just a few years ago as social sites come to the forefront and consume greater proportions of user interest. Traditional search engines are still massive, without doubt. The social space is growing rapidly and presence on these alternative properties cannot be ignored. So yes, any business owner or blogger needs to continue to rely on traditional search engines for visitors and customers. However, perhaps...