Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Poor site architecture


Another example of a common SEO mistake that you should endeavor to avoid is poor site architecture. Site architecture is the skeleton of your website: it is the design and navigational framework that dictates the flow of both the user behavior and search engine spider behavior on your site. Effective site architecture should display a visible and comprehensible navigational structure to both the users and search spiders that echo your content hierarchy. Sound site architecture will yield thorough search engine spidering, engaged visitors, and higher PageRank flow to your primary pages. Poor site architecture can mean that search engines can't crawl your site effectively, and users can't find what they need to convert into customers.

Many SEO professionals will concede that website architecture is one of the most difficult SEO skills to master. Site architecture demands that a webmaster deftly blend and balance the skills of conversion science, usability, coding, and...