Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Leaving stray pages in Google's index


If you have Flash files and PDF files on your site, Google will eventually find those pages and index them—even if you don't intend them as pages to be searchable. Eventually, you'll have a slew of ugly, unappealing indexed entries in Google's search results. These pages will often compete in search results for your primary terms. You can check Google's index of your site by entering the site:yourdomain.com query in the Google search box.

As shown in the screenshot, a search for the Google's index for the above-referenced site yields a large number of unattractive and pointless PDF files in the index.

You should monitor the index that Google maintains for your site to make sure that no low-value pages have made their way into the index. To remove the files from Google's index, simply create an entry in your robots.txt file instructing the search engines to ignore particular pages.