You'll find the controls for optimizing your site for search engine traffic in the backend Configuration Panel. First, let's add some global keywords that characterize the site's content:
1. Navigate to Site | Global Configuration. On the Site tab, there's a section called Metadata Settings.
2. Change the Global Site Metadata Description default text to a short summary of the content of your website. In our example, we'll enter SRUP is the international Society For the Reappreciation of Ugly Paintings.
3. In the Global Site Meta Keyword text box enter a few keywords that match the content of your website. Make sure to use the words and synonyms the visitor might use to search for your site's contents. You'll probably use a few words that are also part of the site description. In our example, we'll enter these keywords: ugly paintings, bad painting, bad art, SRUP, Society For the Reappreciation of Ugly Paintings. The Metadata Settings should now...