Magento enables you to customize almost every aspect of your store's appearance. However, this involves changing the layout templates, and is well beyond the scope of a book that focuses on quick solutions. You can, however, choose from a few different layouts for a product page. These layouts come with the standard Magento template.
1. Log in to your site's backend or Admin Panel.
2. Select Catalog | Manage Products. The Manage Products page displays. You will see a list of the products in your store.
3. For the product that you want, select the Edit link. The Product Information page displays. The General tab will be selected for you.
4. Select the Design tab.
5. From the Page Layout drop-down menu, select an alternate layout for the product page.
6. Save the product.