Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Direct ad sales


AdSense and affiliate programs provide an easy-to-manage, quick-start advertising option for your blog. However, if you're prepared to do some extra work, you may find it more profitable to sell ads directly. This will involve finding your own advertising clients, in other words, sales. If you don't have the time or inclination to take on yet another role for your blog, then stick with AdSense and let Google do the selling for you—they seem to be quite good at it!

Don't even think about direct ad sales until your traffic hits a respectable level. There's no point me recommending any precise traffic volumes—it will vary from blog to blog, depending on your industry, and who your readers and potential advertisers are. However, suffice to say that your daily page views will probably need to be in the thousands, or even...