As your visitor base grows, there's a good chance that more and more of your readers will want to access your blog on mobile devices such as PDAs and cell phones. Mobile computing is a growth sector, and savvy web publishers are doing all they can to ensure their content is compatible with as many devices as possible. You can provide a great service to your expanding readership by giving them a version of your blog that is optimized for mobile viewing. Granted, most modern smart phones have web browsers that are capable of displaying full websites very accurately. However, not everyone has a smart phone and even those who do may wish to access the web when they are away from a Wi-Fi hotspot and have no 3G/4G reception. It's in these circumstances that a mobile-optimized version of your blog will be useful to your readers...
WordPress 3 For Business Bloggers
WordPress 3 For Business Bloggers
Overview of this book
WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
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WordPress 3 For Business Bloggers
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Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
A Blog Less Ordinary—What Makes a Great Blog?
Introducing our Case Study—WPBizGuru
Designing your Blog
Images and Videos
Content is King
Search Engine Optimization
Supercharged Promotion
Connecting with the Blogosphere
Analyzing your Blog Stats
Monetizing your Blog
Customer Reviews